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Announcing YouTube TV with membership at $35 a month

YouTube announced the release of their newest service, YouTube TV. It’s live TV designed for the YouTube generation—those who want to watch what they want, when they want, how they want, without commitments.

youtube-tv-logo

(From YouTube’s official blog)
What YouTube TV offers:

  • Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks. YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
  • A cloud DVR, with no storage limits. With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
  • A service that works great on all your screens. You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
  • YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right on the new YouTube TV app.
  • Six accounts, one price. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.

YouTube TV will be available soon in the largest U.S. markets and will quickly expand to cover more cities across the country. Visit tv.youtube.com and sign up to find out when we’ll launch in your market.

Source: videomag.gr

New Study Reveals Marketers Find Social Platforms More Critical to the Success of Digital Video Campaigns Than YouTube, Vevo and Others

Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).

“The Future of Digital Video” study, commissioned by Advertiser Perceptions on behalf of Trusted Media Brands, asked more than 300 agency and client side marketers how and where they plan to spend their video advertising dollars in the coming months.

Key research highlights include:

  • YouTube will take a backseat to social as a preferred platform for digital video distribution. While video platforms are favored by 59 percent of all respondents, marketers rate social as by far the most important (65 percent).
  • Live stream is on the radar and is likely to see increased advertiser investment. Eighty-nine percent of respondents are considering using live-stream video advertising in the next year (18 percent will definitely use live stream, and 71 percent responded they “might”).
  • Social platforms (e.g. Facebook Live) are ahead of video platforms (e.g. YouTube Live) among both agencies and marketers for live-stream video advertising.
  • Forty percent of respondents believe Facebook should set the standard for the future of the video industry, indicating the Facebook in-stream auto-play topic is ripe for debate.
  • Short-form video is most popular and use of micro video (5 seconds or less) is likely to grow. Forty-one percent of respondents plan to run short-form video content in the next year, with another 55 percent considering it.
  • Overall, budgets for digital video advertising spending are rising. Sixty-five percent of agency respondents predicted an increase in the use of digital video over the next 12 months, with 32 percent of the digital video advertising spend overall being transacted programmatically.

“Facebook made a bold move with in-stream video. They followed that up with Facebook Live. At Trusted Media Brands, we’ve embraced both and wanted to get the facts from our clients and partners on what they see working in the marketplace,” said Rich Sutton, chief revenue officer of Trusted Media Brands. “Hats off to Facebook – it looks like they will overtake YouTube as the video advertising platform of choice.”

The Trusted Media Brands, Inc. survey was conducted in June 2016 among 305 U.S. media decision-makers from the Advertiser Perceptions Omnibus Panel.

http://tmbi.com/video/

 

YouTube launches mobile live video streaming

In face of increased competition from live streaming from mobile devices on Facebook, Twitter and Snapchat, YouTube is now introducing mobile live video streaming.

The company is quick to make clear that it has been offering live streaming on YouTube since 2011, “before it was cool.”

Millions of people around the world tuned in to watch the Royal Wedding in 2011. One-sixth of the internet watched Felix Baumgartner leap from space live on YouTube in 2012. And just this year, YouTube became the first to ever broadcast a 360-degree live stream during Coachella. Over 21 million people tuned in to watch Coachella on YouTube this year—almost twice as many as tuned in to watch the season finale of American Idol.

Now, the ability to start a live video stream from an Android or iOS device will be built into the YouTube app, “just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time.”

The videos will be searchable by other users, or set to private so only people with the link will be able to access the stream.

Source: http://www.broadbandtvnews.com/

Germany to integrate YouTube in TV ratings system

AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.

The target of this world-first integration is to provide convergent TV and online video usage figures including YouTube and other online video platforms, according to AGF. The first results will be published later this year.
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