Tag Archive: Yahoo

Yahoo dives deeper into video, buys streaming service RayV

Yahoo has been bulking up its video content recently, but its most recent acquisition shows a shift in focus from content to delivery.

Yahoo has acquired streaming service RayV for an undisclosed amount of money, it announced on Friday. Founded in 2006, RayV has developed a software platform for high definition web and mobile streaming as well as a suite of content distribution and management services, the Wall Street Journal reports.

Yahoo has been moving quickly to build video content capable of competing with the likes of Netflix and YouTube. In April, the company announced it had commissioned two new comedy shows from Smallville executive producer Mike Tomlin and Freaks and Geeks director Paul Feig. Also in April, Yahoo started collaborating with events producer LiveNation to bring one live concert a day to its online audience. Most recently, the company clinched two deals, one for a sixth season of NBC’s cancelled show Community and one for the first episode of HBO’s latest series, The Leftovers

But the RayV acquisition is all about broadening Yahoo’s video delivery system, meaning possible tweaks to its existing online video platform and expansion into mobile video. Most of the RayV team, currently based in New York City, will move to Yahoo’s research and development center in Tel Aviv, according to Yahoo’s announcement.

Getting serious about the way it presents its growing arsenal of video content may attract new advertisers — an item high on CEO Marissa Mayer’s priority list.

Before being acquired by Yahoo, RayV had investments totaling over $40 million. Investors include Accel Partners, Argoquest Holdings LLC, Accrue Sports and Entertainment Ventures, Dragon Ventures and Metamorphic Ventures, according to the Wall Street Journal.

Source: venturebeat.com

Yahoo looking to buy YouTube content provider Fullscreen for $250 million

Internet giant Yahoo has put in a bid of around $250 million to buy Fullscreen, a company which creates content for YouTube channels, a report said on Thursday. 

Yahoo is looking to expand its reach to young consumers through the acquisition of the company, which generates more than 3 billion monthly views on Google Inc’s YouTube. 

Yahoo faces competition from private investment firm Chernin for control of the California-based company, report quoted insiders as saying. 

Chernin is already a shareholder in Fullscreen, having bought a stake in June last year along with the world’s largest advertising group, WPP and Comcast Ventures.Chernin, owned by former News Corp executive Peter Chernin, is understood to have the right to buy Fullscreen at a previously-agreed price if other bidders do not offer at least $300 million, Sky reported.

Fullscreen was founded in 2011 by George Strompolos, a former Google executive.

Source:
http://economictimes.indiatimes.com/