Tag Archive: rio 2016

4K Ultra HD TV Broadcasting Not on the Agenda for Rio Olympics

While the consumer electronics industry heavily promoted 4K Ultra HD TVs last month at CES, the broadcast division of the International Olympic Committee has “no plans for 4K TV broadcasting” during the 2016 Rio Olympics, the next major globally televised event.

“There is no demand from our rights holders for 4K,” asserted Yiannis Exarchos, CEO of Olympic Broadcast Services. “We have to take our cue from broadcasters.”
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