The latest research from Horowitz Research’s Multiplatform Content & Services report shows that over-the-top streaming video on demand (OTT SVOD) services remain a complement to, not a replacement for, traditional pay TV: 40% of Internet users have multichannel and an OTT SVOD service, 42% have multichannel only, 11% have an OTT SVOD service only, and 7% have neither. Among OTT SVOD users, 78% are also multichannel subscribers. But recent OTT developments from traditional pay TV distributors—DISH’s Sling TV and DirecTV’s Yaveo—could start changing the game.
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