Tag Archive: multinational

Multicultural Viewers Driving OTT Consumption

A new Horowitz Research study reveals 88% of urban TV content viewers has the ability to stream video content to a computer, mobile device, or directly to a TV. The study, State of Cable & Digital Media: Multicultural Edition 2015, also reveals that multicultural viewers—traditionally Pay TV’s most valuable and leading-edge consumers—are more likely to have made over-the-top (OTT) an integral part of their viewing lifestyle. 45% of Black viewers, 46% of Asian viewers, and 51% of Hispanic viewers in the study report spending more than 20% of their total TV viewing time watching OTT (39% among White viewers). Read the rest of this entry »