Tag Archive: Conviva

OTT Viewing Experience Impacts Consumer Behavior and Drives Profitability

Conviva released the findings of its third annualViewer Experience Report, which found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up. Consumers no longer simply expect a service to work, they demand that it provide a high-end experience. Delivering a top-notch experience to each and every viewer has never been more complex — nor more fundamental — to acquiring and retaining an audience.
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