Tag Archive: chromecast

Google Chromecast in decline

Research from Parks Associates reports that usage of Google Chromecast appears to be declining while adoption of streaming media players has increased to nearly 20 per cent of US broadband households, up from 14 per cent in 2012.

The new Google Chromecast dongle is pictured on an electronic screen as it is announced during a Google event at Dogpatch Studio in San Francisco

The research, which includes data and analysis of a Q1 2014 consumer survey of 10,000 US broadband households, shows ownership of Chromecasts is steady at approximately 6 per cent of US broadband households, but monthly usage rates are slightly lower than the last two quarters of 2013. The percentage of Chromecast owners who use the device at least monthly to view web pages on a TV declined from 76 per cent in Q3 2013 to 57 per cent in Q1 2014. Similarly, the percentage of Chromecast owners who use the device at least monthly to watch online video on a TV dropped from 78 per cent to 73 per cent.

“Streaming media players are starting to play a bigger role in home entertainment, but interest in new entry Google Chromecast is waning,” said John Barrett, director, Consumer Analytics, Parks Associates. “Streaming media players, thanks to their ease-of-use, trail only game consoles and smart TVs as the most frequently used streaming media device in the home. By contrast, only about 22 per cent of Chromecast owners say it is the most frequently used streaming device in their home.”

The research also finds smart-TV adoption increased to over one-third of US broadband households.

“As consumers add new devices to their home, the usage habits in the home change and adapt to the new device, its benefits, and its capabilities,” said Brett Sappington, director, research, Parks Associates. “Chromecast was introduced last summer. Given the low price, many consumers purchased one and began experimenting with it, producing high initial use. Over time, however, owners developed a better understanding of Chromecast’s usefulness and appropriate niche in the video-viewing environment. Some continue to use Chromecast regularly, while others are choosing different options to get online video to their televisions.”

source: advanced-television.com

Wuaki confirms UK Chromecast launch

Following announcements that it was launching its Wuaki.tv entertainment streaming service on wireless video streaming device Google Chromecast to Spain, the Rakuten-owned operator has confirmed that UK Chromecast users will have access to its catalogue of movies and TV series directly through their device.

To celebrate the launch, Wuaki.tv is offering every customer who purchases a full series of Game of Thrones, True Detective and The Sopranos, a Chromecast device for £10 + P&P (RRP £30).

In a blog post, Wuaki.tv says that over 80 per cent of Wuaki.tv users stream content through a smart TV, and since the introduction of Chromecast, the company has seen significant demand for Chromecast support from those users who do not currently own a smart TV. Wuaki.tv users can stream content directly from a Chrome browser on their PC or laptop, or through Wuaki.tv’s dedicated Android and iOS applications on tablets and smartphones which will also act as a remote control for the television.

Souce: advanced-television.com

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