Tag Archive: adobe

Adobe Stock Launches Worldwide

Adobe launched Adobe Stock, the industry’s first stock content service to be integrated directly into the content creation process and the tools creatives use every day. Available through Adobe Creative Cloud, this new service radically simplifies buying and using stock content, including photos, illustrations and graphics. Read the rest of this entry »

Adobe, Nielsen to develop metrics platform for web, apps

Adobe  and Nielsen today announced a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with Adobe Analytics and Adobe Primetime, the industry’s leading digital analytics and online TV delivery platforms. As a result, both companies will jointly market Nielsen’s Digital Content Ratings, Powered by Adobe, which will deliver analytics and currency-grade content metrics that enable smarter buying and selling decisions. Customers will have comparable metrics to measure audiences accurately and consistently across every major IP device, including desktops, smartphones, tablets, game consoles and over-the-top boxes.

Nielsen’s new Digital Content Ratings will be supported by certified Adobe Analytics census data. The aggregated and anonymous data will measure content of all types, including online TV, videos, games, audio and text. The technology integration is expected to accelerate the adoption of a digital ratings currency, allowing advertisers to better allocate marketing dollars across platforms, and enabling media companies to benefit from insights into the performance of TV and other digital content across screens.

Nielsen’s Digital Content Ratings data will be available in the Adobe Marketing Cloud, allowing media companies to better monetize their inventory and brands to better optimize their marketing campaigns. Adobe Analytics customers will be able to quickly activate Nielsen’s insights and link their own analytics data to widely accepted currency-quality metrics to better reach specific audiences. In addition, Nielsen’s measurement data will be embedded in Adobe Primetime to give broadcasters and pay-TV service providers the ability to quickly measure audiences and viewing behaviors across a broad set of devices. The integration also seeks to drive deeper engagement through the delivery of personalized content and ads.

“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.”

“This alliance is expected to accelerate the adoption of consistent and comprehensive measurement in digital,” said Megan Clarken, executive vice president, global product leadership, at Nielsen. “By integrating our technologies, together we’ll be able to offer our customers a more seamless and efficient way to plan and deliver against their audiences.”

Adobe Unveils Major Innovations for Video Technology at IBC 2014

Adobe announced plans to significantly update Adobe Creative Cloud video desktop apps and Adobe Anywhere for video. These new capabilities, coming soon, build on Adobe’s industry-leading integration across video workflows enabling video professionals to create, collaborate and deliver high quality productions across multiple screens. Key updates include powerful new media and project management tools in Adobe Premiere Pro CC; a refreshed user-interface across all Adobe video desktop apps; and more streamlined production workflows empowering video professionals to edit more efficiently.

Adobe Creative Cloud Premiere Pro CC 2014: Improved masking

Important new updates will also be added to Adobe Anywhere, which enables large virtual teams of talent to collaborate and efficiently shoot, log, edit, share and finish video productions together. Adobe also announced new capabilities to Adobe Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. Adobe is previewing these major updates at IBC 2014, Europe’s largest professional broadcast show held in Amsterdam. The company will demonstrate its new solutions at the RAI Convention (Hall 7, Stand 7.G27) Sept. 12-16. Adobe professional video and broadcast tools will also be presented in more than 70 partner booths throughout the IBC exhibit.

Revealing Next Wave of Innovation for Adobe Video Desktop Apps
At IBC 2014, Adobe will showcase new video technology that streamlines video workflows for video professionals, broadcasters and media companies. Key updates include:

    • Support for cutting-edge hardware and standards is accelerated via Adobe Creative Cloud, enabling the company to respond quickly to new hardware and software standards. Key updates extend native file support, with the addition of AJA RAW. Performance enhancements include accelerated Masking & Tracking; and new GPU-optimized playback that delivers better performance when viewing extremely high resolution 4K and UltraHD footage from Phantom Cine, Canon RAW and RED R3D files.

 

    • A refreshed user-interface across all the video applications supports HiDPI displays for both Mac Retina Displays and Windows 8.1, providing a cleaner appearance enabling video professionals to stay focused on their projects.

 

    • Powerful new media and project management features, including Consolidate & Transcode; Search Bins; and Multiproject workflows offer more ease and flexibility, at the project level, so Adobe Premiere Pro CC users can complete tasks more efficiently. Adobe Media Encoder now includes Destination publishing with preset options so users can render, deliver and share projects to multiple locations such as FTP sites and their Creative Cloud folder, automating the delivery process. Additionally, Extended Match Source support now includes added support for the QuickTime and DNxHD formats, simplifying the workflow for users who are transcoding or rendering content.

 

  • Streamlined workflows and ongoing refinements make everyday tasks easier and faster inside Adobe CC video apps, including Timeline Views in Adobe Premiere Pro CC; Curve adjustments and Look Hover previews in Adobe SpeedGrade CC; and Rough Cut Dissolves and keyboard shortcuts for tagging in Adobe Prelude CC.

Expanding Editing Solutions for Broadcasters with Adobe Anywhere for Video
Adobe today also announced important updates planned for Adobe Anywhere, the collaborative workflow platform that empowers users of Adobe professional video solutions, such as Adobe Premiere Pro CC and Adobe After Effects CC, to work together using centralized media and assets across standard networks. Adobe Anywhere complements Creative Cloud applications and enables deep collaboration for large organizations working with video, including broadcasters, educational institutions and government agencies. Enhanced support for Adobe After Effects CC enables visual and motion graphic artists to collaborate more effectively so they can spend more time working creatively and less time searching for missing footage and collecting files. Additionally, new options in the Adobe Anywhere app for iPad are added, so users to scrub and review video footage faster.

 

http://www.adobe.com/go/video

via @videomageu

 

US online TV consumption up 250%

Online TV consumption across all devices grew at 246 per cent year-over-year (YoY) according to the findings of Adobe’s Q1 2014 Video Benchmark Report, which analyses online TV (TV Everywhere) and non-authenticated online video trends.

online_videoGame consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539 per cent increase. For the first time, iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43 per cent market share. Browsers fell behind with a 36 per cent share compared to 47 per cent a year ago.

The analysis is based on aggregated and anonymous data from over 1,300 media and entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99 per cent of pay-TV households in the US. The analysis also examined TV Everywhere content from 95 TV channels and over 160 TV Everywhere sites and apps.

“More than one fifth of all pay-TV households in the US now watch TV online across screens,” said Jeremy Helfand, vice president, Primetime, Adobe. “With rapidly rising consumer expectations for TV across devices, the TV industry is moving through a rapid transformation and finding new ways to bring TV to whatever screen audiences want to watch.”

Additional findings include:

  • Access points: With 43 per cent market share iOS apps are now the leading access points for watching TV online. Browsers fell behind with a 36 per cent share while Android apps garnered 15 per cent. Game consoles and OTT devices saw the strongest share growth YoY with 539 per cent resulting in a six per cent market share.
  • Content consumption: TV Everywhere content consumption grew 246 per cent YoY, excluding data from the Sochi Olympics, a major TV Everywhere event in Q1. Eighty per cent of children’s content was viewed on iOS apps while browsers drove the majority (50 per cent) of news-focused videos.
  • Reach: Twenty-one per cent of pay-TV households in the US accessed TV Everywhere content across devices in Q1 compared to just 16 per cent six months ago. Ninety-five TV channels now power more than 160 TV Everywhere sites and apps in the US, 30 more channels than six months ago.
  • Frequency: The number of unique TV Everywhere visitors to websites and apps per month increased by 157 per cent YoY, while the number of TV Everywhere streams (live, VOD and linear) watched per visitor each month increased 133 per cent YoY. iOS apps drove 9.2 video streams on average per visitor each month (5.1 videos in Q1 2013) and Android apps came in second with 9.6 streams (3.9 in Q1 2013). Game consoles and OTT devices drove 7.2 streams (2.1 in Q1 2013) while browsers had the lowest number with 5.5 streams per visitor (2.4 in Q1 2013).
  • Online video content (non-authenticated) consumption: Using a sample size of over 1300 Adobe Marketing Cloud customers, 35.6 billion online videos including user-generated content were watched worldwide, a new record and a 43 per cent increase YoY. Twenty-five per cent of all online videos were consumed across smartphones and tablets, a 57 per cent YoY increase.

Source: advanced-television.com