Category Archive: TV industry

News from the Post Production industry

€2 Billion Boom for Online Subscription Video on Demand Spend in Western Europe, IHS Markit Says

Total spending on subscription video on demand (SVoD) in Western Europe broke the €2 billion mark in 2015 and is forecast to reach €3 billion by year-end 2016, according to a new report released today by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions.

Typical examples of SVoD players in Western Europe are Netflix and Sky’s NowTV, which deliver content over the open internet and is accessed via connected devices.

“The multi-territory international players changed the game dramatically for SVoD in Western Europe in a very short period of time,” said Tania Loeffler, analyst at IHS Technology. “When Netflix launched in the UK, total consumer spending on SVoD in Western Europe more than doubled to €307.6 million in 2012. By the end of 2014, that figure had more than trebled to €1.1 billion due to Netflix’s European expansion and the launch of Amazon Prime in the UK, Germany and Austria.”

As existing services reach saturation in key markets, year-on-year growth in spending on online SVoD in Western Europe will slow into the forecast period (2016-2020), the report said. Nonetheless, even this slower increase in value generated from SVoD will be sufficient to make the platform the largest in terms of total home video spending.  By 2018, IHS Technology forecasts SVoD will account for 49 percent (€4.2 billion) of home video spending in the region and is set to increase to a 58 percent share or €5.2 billion by 2020.

Small but powerful markets

Smaller markets have out-performed their larger neighbours in terms of SVoD spending: Nordic countries (Sweden, Norway, Denmark and Finland), Belgium, the Netherlands, and Switzerland. “These smaller individual markets are relatively affluent, but they do generate disproportionately significant consumer spending from the much smaller populations from which they can draw SVoD subscribers,” Loeffler said.

In 2015, Sweden had 3.2 million broadband households and Norway had 2.1 million, compared to Germany’s 26.9 million. However, broadband households in Sweden spent an average of €23.16 on online SVoD services and the average spend in Norway was €89.46; German Broadband Households, in comparison, spent only an average of €6.06 on SVoD services during the same timeframe.

Norwegians are forecast to spend a total of €239.6 million on SVoD by year-end 2016, set to increase to €318.3 million by 2020, which will put it on par with both Spain and Italy (markets with approximately four times as many broadband households). By 2016, Belgium and the Netherlands combined will account for 10 percent of total SVoD spending in Western Europe.

The Nordics and Benelux both benefited from early Netflix launches and in many ways were primed for legitimate SVoD consumption. Nordic consumers have shown strong demand for online consumption of video content going back to 2006, while those in Benelux already had a strong tradition of both transactional and subscription TV-based Video on Demand. In both regions, digital subscription is a continuation of a long-established digital video consumer habit, which was supported early on by strong broadband infrastructure.

Middle management

As 2016 will be the first full year of operations for Netflix in Spain and Italy, both will see stronger total market growth for SVoD compared to 2015, according to the IHS Technology report. Spending in Spain is forecast to increase by 124 percent to reach €59.9 million and Italy is forecast to reach €94.7 million, or 112 percent growth in 2015. By 2020, Spain and Italy will account for a combined 11 percent of total SVoD spending in Western Europe.

UK stands alone at the top

The UK will remain the standout market in terms of consumer spending on SVoD in Western Europe. The country is forecast to generate over €1.0 billion by year-end 2017 and will retain a consistent 35 percent share of total SVoD market spending through to 2020.

DFL introduces Ultra HD production standard

Starting in autumn 2016, DFL Deutsche Fussball Liga will for the first time be broadcasting television images in Ultra High Definition quality (UHD). Following the launch, plans are to initially produce one game per match day in UHD which will be broadcast by national TV partner Sky Deutschland.


UHD stands for extreme high-resolution images, a standard that calls for a resolution of 3840 x 2160 pixels. This is four times the resolution of the existing High Definition (HD) standard, and twenty times the resolution of the older Standard Definition (SD) standard. Sky, the Bundesliga’s national pay TV partner, announced the introduction of two UHD channels including the Ultra-HD-capable receiver Sky+ Pro for the 4th quarter of 2016.

There have also been early expressions of interest in the UHD content from the Bundesliga’s international TV partners. The planned launch to market of Bundesliga transmissions in high-resolution UHD was preceded by an intensive test phase in collaboration with the DFL subsidiary SPORTCAST and with Sky.

“The introduction of the UHD technology demonstrates once again the innovative strength of the Bundesliga. We are pleased to be able to provide our live broadcasting rights partners with yet another top product,” said Dr. Holger Blask, Director Audiovisual Rights and responsible for the DFL strategy in this field.​

via @videomageu



IBC Special : IBC 2016 Preview Edition

Read the videomag’s special pre-show edition for IBC 2016 and feel free to share with colleagues.                                                                                                                                                                                                                                                                                                                                                                                                                                                                            


New Study Reveals Marketers Find Social Platforms More Critical to the Success of Digital Video Campaigns Than YouTube, Vevo and Others

Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).

“The Future of Digital Video” study, commissioned by Advertiser Perceptions on behalf of Trusted Media Brands, asked more than 300 agency and client side marketers how and where they plan to spend their video advertising dollars in the coming months.

Key research highlights include:

  • YouTube will take a backseat to social as a preferred platform for digital video distribution. While video platforms are favored by 59 percent of all respondents, marketers rate social as by far the most important (65 percent).
  • Live stream is on the radar and is likely to see increased advertiser investment. Eighty-nine percent of respondents are considering using live-stream video advertising in the next year (18 percent will definitely use live stream, and 71 percent responded they “might”).
  • Social platforms (e.g. Facebook Live) are ahead of video platforms (e.g. YouTube Live) among both agencies and marketers for live-stream video advertising.
  • Forty percent of respondents believe Facebook should set the standard for the future of the video industry, indicating the Facebook in-stream auto-play topic is ripe for debate.
  • Short-form video is most popular and use of micro video (5 seconds or less) is likely to grow. Forty-one percent of respondents plan to run short-form video content in the next year, with another 55 percent considering it.
  • Overall, budgets for digital video advertising spending are rising. Sixty-five percent of agency respondents predicted an increase in the use of digital video over the next 12 months, with 32 percent of the digital video advertising spend overall being transacted programmatically.

“Facebook made a bold move with in-stream video. They followed that up with Facebook Live. At Trusted Media Brands, we’ve embraced both and wanted to get the facts from our clients and partners on what they see working in the marketplace,” said Rich Sutton, chief revenue officer of Trusted Media Brands. “Hats off to Facebook – it looks like they will overtake YouTube as the video advertising platform of choice.”

The Trusted Media Brands, Inc. survey was conducted in June 2016 among 305 U.S. media decision-makers from the Advertiser Perceptions Omnibus Panel.


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