Category Archive: Over-The-Top TV

News from the OTT TV industry

New Study Reveals Marketers Find Social Platforms More Critical to the Success of Digital Video Campaigns Than YouTube, Vevo and Others

Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).

“The Future of Digital Video” study, commissioned by Advertiser Perceptions on behalf of Trusted Media Brands, asked more than 300 agency and client side marketers how and where they plan to spend their video advertising dollars in the coming months.

Key research highlights include:

  • YouTube will take a backseat to social as a preferred platform for digital video distribution. While video platforms are favored by 59 percent of all respondents, marketers rate social as by far the most important (65 percent).
  • Live stream is on the radar and is likely to see increased advertiser investment. Eighty-nine percent of respondents are considering using live-stream video advertising in the next year (18 percent will definitely use live stream, and 71 percent responded they “might”).
  • Social platforms (e.g. Facebook Live) are ahead of video platforms (e.g. YouTube Live) among both agencies and marketers for live-stream video advertising.
  • Forty percent of respondents believe Facebook should set the standard for the future of the video industry, indicating the Facebook in-stream auto-play topic is ripe for debate.
  • Short-form video is most popular and use of micro video (5 seconds or less) is likely to grow. Forty-one percent of respondents plan to run short-form video content in the next year, with another 55 percent considering it.
  • Overall, budgets for digital video advertising spending are rising. Sixty-five percent of agency respondents predicted an increase in the use of digital video over the next 12 months, with 32 percent of the digital video advertising spend overall being transacted programmatically.

“Facebook made a bold move with in-stream video. They followed that up with Facebook Live. At Trusted Media Brands, we’ve embraced both and wanted to get the facts from our clients and partners on what they see working in the marketplace,” said Rich Sutton, chief revenue officer of Trusted Media Brands. “Hats off to Facebook – it looks like they will overtake YouTube as the video advertising platform of choice.”

The Trusted Media Brands, Inc. survey was conducted in June 2016 among 305 U.S. media decision-makers from the Advertiser Perceptions Omnibus Panel.


Amazon Announces Amazon Video Direct

(via @videomageu) Amazon has announced an enhancement to Amazon Video: introducing Amazon Video Direct (AVD), a new self-service program for creators and storytellers to make their video content available to Amazon customers, including tens of millions of Prime members. Amazon Video is the only streaming service to offer customers unlimited access to tens of thousands of movies and TV episodes, including award-winning Amazon Original Series, through Prime Video; monthly subscriptions to SHOWTIME, STARZ, and more; and hundreds of thousands of titles including new-release movies and current TV shows for rent or purchase. With AVD, starting today, video providers have flexible self-service options for distributing their content:

Included in Prime Video at no additional charge to tens of millions of Prime members

  • Available as an add-on subscription through the Streaming Partners Program
  • Offered as a one-time rental price or a one-time purchase price
  • Available to all Amazon customers ad-supported

Specific benefits of Amazon Video Direct include:

  • Access to Amazon’s most engaged streaming audience—video providers can distribute their content directly to tens of millions of Prime members and earn royalties based on minutes streamed
  • Choice of how to share titles—video providers can utilize the different options Amazon Video uses to share content to customers
  • Expanded customer reach—video providers can choose to make their titles available in any country where Amazon Video is available—the United States, Germany, Austria, United Kingdom and Japan; with support for all the devices Amazon Video is available on—Fire TV, Fire and other iOS and Android tablets, connected TVs, game consoles, iOS and Android phones, and laptops
  • Insightful performance metrics—video providers are given performance metrics, such as number of minutes a title was streamed, projected revenue, payment history, or number of subscribers, so they can optimize the way they offer and promote content to customers; video providers have full control and the flexibility to make changes based on these metrics

“It’s an amazing time to be a content creator,” said Jim Freeman, Vice President of Amazon Video. “There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service. We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”

Also launching today is the AVD Stars program, which gives video creators a share of one million dollars per month based on customer engagement with their title. Here’s how the program works: Amazon will distribute to creators a monthly bonus from the one million dollar monthly fund, based on the Top 100 AVD titles in Prime Video, in addition to any other revenue earned. Video creators and providers who use AVD to make their titles available in Prime Video will automatically be enrolled. The AVD Stars program launches today and the one million dollar monthly fund will make its first bonus distributions based on streaming activity from June 1st to June 30th.

“We are thrilled to bring a selection of our premium original series, including Emmy nominated Vanity, to one of the premiere ad-free subscription services,” said Mia Goldwyn, Chief Content Officer, StyleHaul. “We believe Amazon Prime members will enjoy the unique female voices featured in our content and be inspired by the fashion and beauty that our brand embodies.”

“Amazon Video Direct helps us reach fans of our beloved preschool brands, including classic Thomas & Friends, Barney & Friends, Angelina Ballerina, Fireman Sam and Pingu, and get the content in front of Prime members faster than ever and into new territories,” said Andrea Carpenter, Senior Director, Global Content Marketing and Distribution, Mattel. “The upload and publishing process is easy and fast, and we can directly monitor our streaming performance through our online dashboard.”

“As a major, independently owned and operated motion-picture company, we’re excited to have the ability to distribute our films to Amazon customers around the globe,” said Peter Goldwyn, President of Samuel Goldwyn Films. “With Amazon Video Direct, we have the control to create the unique distribution strategies that reflect the changing ways in which our audiences discover our films. We can seamlessly make all our movies like Hyena Road, Somm: into the Bottle, Havana Motor Club, available to watch when and where our audiences want them. With Amazon Prime Video we have found an amazing home for films like The Benefactor with Richard Gere and Takeshi Miike’s Yakuza Apocalypse.”

AVD launch partners include: Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons. Content from these providers can be found now on Amazon Video.

To learn more about Amazon Video Direct, visit Content creators and storytellers can start distributing their premium content today.


Britons to spend more on online video than DVDs for first time

This year, for the first ever time, Britons will spend more on video streaming subscriptions and film/TV downloads than on buying and renting DVDs, according to research and consulting firm, Strategy Analytics.

Consumers will spend £1.31 billion on streaming and downloading in 2016 (23.7% more than 2015), compared to £956 million on DVDs (includes Blu-ray), a 16.3% decline to below the £1 billion mark for the first time since 1994. Online formats will, thus, account for 58% of home video spend, compared to 42% for DVDs, whose share in 2015 was 52%.

Splitting out online and DVDs into the five main methods of accessing home video, most spend in 2016 will still go on buying DVDs/Blu-ray, but that will drop 16% to £905 million.

Streaming subscription services, such as Netflix and Amazon Prime Video, follow next and are the fastest-growing format, rising 36% to £742 million – or £1 in every £3 spent on home video. There are around 4.6 million Netflix households in Britain and 2.5 million with Amazon Prime. Around 20% of households who subscribe to a video streaming service, subscribe to at least two.

Video streaming subscriptions will be the dominant format from 2017 onwards and will account for over half of consumer home video spend by the end of 2021.

Downloading to rent will rise 8% to £338 million in 2016, downloading to buy will rise 16% to £234 million. Spend on renting DVDs will fall 24% to £51 million, or just 2% of the market.

“Five years ago, DVDs represented 86% of consumer spend on home video, in five years it will be less than 14%, with DVD/Blu-ray rental virtually extinct,” says Michael Goodman, Strategy Analytics’ Digital Media Director. “As online provides increasing ways to access films and box-sets, physical simply can’t compete. Although many people will always prefer a physical disc, retailers will have to decide whether it’s even viable to offer that format in five years’ time. Many won’t and with less high street players around, it will be online, ironically, that keeps DVDs on life support via e-commerce.”

Overall, the £2.27 billion Britons will spend on home video is a 3% rise on 2015 and the equivalent of £6.63 per household a month. However, video advertising around streamed and downloaded content will rise 23% to £593 million. Thus, overall revenues for the home video market will grow 6.6% to £2.86 billion.



From @videomageu

“Innovation Workshop” από την Imagine Communications και την AmyDV

(PR AMY) Στις 17 Μαΐου θα πραγματοποιηθεί ένα mini-συνέδριο που πραγματεύεται την ομαλή μετάβαση από το παρόν στο μέλλον της βιομηχανίας των media.

Θα μιλήσουν ειδικοί από τον χώρο των εγκαταστάσεων και της οργάνωσης από τεχνικής πλευράς των σύγχρονων επιχειρήσεων media με κέντρο το video.

Στην εκδήλωση καλούνται να συμμετάσχουν όσοι επαγγελματίες του χώρου χρειάζεται να γνωρίζουν την μορφή των πραγμάτων που έρχονται για να μπορούν καλύτερα να σχεδιάζουν και να συμβουλεύουν για το μέλλον των δικών τους επιχειρήσεων.

Η Imagine Communications είναι αφιερωμένη στη μελέτη, ανάπτυξη και εμπορία λύσεων στην Οπτικοακουστική αγορά και ειδικά στην τηλεόραση, με καινοτόμες λύσεις σε διάφορες περιοχές εφαρμογής, με προϊόντα και λύσεις όπως το Versio, το Nexio, το Zenium, ή το Epic.

Το “Innovation Workshop – Αθήνα 17 Μαΐου” θα εμβαθύνει σε θέματα και τεχνολογίες γύρω από το 4K, το IP, το Playout, Automation, Virtualization και εάν υπάρξει ζήτηση και με το Cloud και το OTT.

Συγκεκριμένα θα αναλυθούν τα παρακάτω θέματα:


* SDI over IP / How does it work?
* IP Transition – Pure IP and Hybrid IP/SDI Scenarios
* UHD–UnderlyingTechnology and Products


* AIM–Concentration on Standards!
* Monetizing cDVR and OTT (αναμένεται επιβεβαίωση)


* Software Defined Workflows
* Integrated Playout and Discrete Playout Products
* Master Control & Virtual Master Control


Ακόμη, οι εξειδικευμένοι μηχανικοί των δύο εταιρειών θα αποκαλύψουν τις νέες λύσεις της Imagine Communications με σκοπό την άμβλυνση των προβλημάτων που εξακολουθούν να υπάρχουν σε διάφορους τομείς. Οι συμβουλές τους θα σας βοηθήσουν στην επιλογή του καλύτερου τρόπου χειρισμού των υβριδικών εγκαταστάσεων που θα είναι η κύρια μορφή των επιχειρήσεων τα επόμενα έτη.

Σημειώστε την ημερομηνία: Τρίτη 17 Μαΐου 2016!

Για περισσότερες πληροφορίες, καθώς και για την προεγγραφή σας επισκεφθείτε την ιστοσελίδα της εκδήλωσης

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